MAIN DESIGN

Jude Shi
Mar 31, 2020
2 min read

Updated: Aug 10, 2020

Year of the Project: 2014

Platform: Mobile

CHALLENGE

Create a platform where people can follow designers and make their own photos into tangible products and profits.

WHAT I DID

Setting goals and objectives
Stakeholder interviews
Establishing key audiences
Building personas
Creating scenarios
Creating user journeys and stories
Creating information on the architecture
Creating experience maps
Conducting UX research
Conducting competitive research
Low-fidelity prototypes
High fidelity prototypes
Creating wireframes
High-fidelity design
Usability testing

SETTING GOALS AND OBJECTIVES

What is this App about?

Main Design is a community for graphic designers to show case their creative minds and gain followers. Main design provides numbers of vector design packs and filters for users to make their photos into graphic design works which they can later apply on products like T-shirts, phone cases and throw pillows.

What are the goals of the App?

The goal of the app is to create a community for artists to make money and create a following with the help of best and most up-to-date UX practices, trends and research. And for non-designers to find creative designs and to purchase unique products.

Who are the users of this App?

Primary audience : Designers and design enthusiasts

Secondary audience: Shoppers and advocates

CONDUCTING INTERVIEWS WITH STAKEHOLDERS

& ESTABLISHING KEY AUDIENCES

BUILDING PERSONAS

WHO ARE THEY?

Age: 17 - 32
Gender: Male and female
Education: Studying, Degree
Hobby: Design, photography, fashion, meme, music, comic, travel, online shopping

HOW DO THEY FIND INFORMATION?

On desktop/laptops - smartphones, mobile phone and messagers
Websites, search engines, social media, blogs, direct marketing

MAIN GOALS/WHAT DO THEY WANT?

Showcase their designs
Gain followers
Get inspirations
Find one of a kind home products
Create their own design
Photo editing
Make profits out of their designs

PAIN POINTS

A lack of community
Hard to do their own designs
High price of design tools
Ineffective purchase progress
Weak search
Lack of easy print-on-demand platforms
Long design progress
The hassles of manufacturing, inventory management, payment process or distribution.

MOTIVATION

Get noticed by other people and brands
Make money
Follow the latest trends
Shopping for good products

AUDIENCE NEEDS:

How can I promote myself on the platform?
How can I find the designs I like efficiently?
How can apply the design on your products the way I like?
Can I return my purchase?
How can find what's trendy?

SOLUTION (CONTENT & FUNCTIONALITY)

Accessibility, UX, IA
REMIX function ( if a design is made with Main Design design pack, people can get all information of the layers and elements and adjust it into their own designs but a credit of the original creator will be kept)
Featured creators section
Hashtags
Search engine
Flexible design tools
Clear return policy
Easy to share designs on social media
Preview on products
Online store with featured designs

CREATING USER JOURNEYS AND STORIES

INFORMATION ARCHITECTURE

COMPETITIVE PRODUCT RESEARCH

Competitive analysis was used to evaluate how a given product’s competition stacks up against usability standards and overall user experience, it also helped understand how the major competition in our space was handling usability.

LOW-FIDELITY PROTOTYPES

CREATING WIREFRAMES