ABOUT ME

Senior UX Designer and design leader with 9+ years of experience across complex SaaS platforms, ecommerce products, internal tools, and AR experiences across web, mobile, and AR hardware. Strong in end-to-end product design, systems thinking, UX strategy, interaction design, and AI-powered workflows, with a track record of translating complex data and operational logic into clear, human-centred experiences, and combining strategic thinking with hands-on execution across discovery, prototyping, delivery, and iteration. Partner closely with product, engineering, and data teams to shape roadmap priorities, reduce ambiguity, and use analytics, customer feedback, and rapid prototyping to inform decisions, improve adoption, and strengthen product outcomes.